Mobile Operator Commercial or Bulk SMS Sender codes for India

In India, mobile phone density is higher than land line phone. Companies and service providers use this opportunity to market their products and services through mobile communication. They send bulk or commercial SMSs. This is the fastest and economical way of marketing. In India, normally a mobile phone subscriber will get 2 or 3 commercial SMSs daily. To protect subscriber’s interest, TRAI (Telecom Regulatory Authority of India) categorized commercial SMSs into two types and gives specified format to it.

Promotional Messages : A message contains promotional material or advertisement of a product or service.  Header for promotional message is XY-NZZZZZ, Here ‘X’ is the service provider code listed in the Table1, ‘Y’ is the location code listed in the Table2 and ‘N’ is the preference code allotted by TRAI for different categories in the Table3 and ZZZZZ is the 5 digits number allocated to the particular telemarketer by the service provider.

Eg: IL-612345 (A message related to communication transmitted by Idea Kerala), TD-610039 (A message related to communication transmitted by Tata Delhi), LM-144001 (A message related to banking/insurance transmitted by Loop Mobile Mumbai)

Transactional Message : Account information sent to its customer(s) by bank, insurance companies, financial institutions and Credit card companies.  Information related to travel schedule, ticket reservation by Airline and Railways etc. Header for transactional message is XY-ZZZZZZ, Here ‘X’ is the service provider code list in the Table1.  ‘Y’ is the location code listed in the Table2 and ZZZZZZ for company name.

Eg: LM-HDFCBK (Account Info from HDFC Bank through Loop Mobile Mumbai), BZ-SBTINB (Internet Banking message from SBT through BSNL Maharashtra), BX-CBSSBI (Account Info from State Bank of India through BSNL Karnataka), BX-CANBNK (Account Info from Canara Bank through BSNL Karnataka), BX-CBSSBT (Account Info from State Bank of Travancore through BSNL Karnataka), TM-LICIND (Policy Intimation from Life Insurance Corporation of India through Tata mobile Mumbai), TD-SBGMBS (Messages from State Bank Group Mobile Banking Service through Tata mobile Delhi), TM-RMFUND (Message from Reliance Mutual Fund through Tata mobile Mumbai), LM-CAMSTX (Transaction related message from mutual fund registrar CAMS through Loop Mobile Mumbai), TM-MCALRT (Missed Call Alert), BX-SBIPSG (Message from State Bank of India Payment Systems Group)

Table 1 Service Provider List

Service Provider Code Service Provider A Airtel (Bharti Airtel) B BSNL (Bharat Sanchar Nigam Limited) C Videocon (Datacom Solutions) D Aircel (Dishnet Wireless) E Reliance Telecom H HFCL Infotel I Idea Cellular Limited L BPL Mobile (Loop Telecom) M MTNL (Mahanagar Telecom Nigam Limited) P Spice Telecom R Reliance Communcations S S Tel T Tata Teleservices U Uninor V Vodafone W Swan Telecom Y MTS (Shyam Telecom )

Table 2 Service Area List

Service Area Code Service Area A Andhra Pradesh B Bihar D Delhi E UP East G Gujarat H Hariyana I Himachal Pradesh J Jammu & Kashmir K Kolkata L Kerala M Mumbai N North East O Orissa P Punjab R Rajastan S Assam T Tamilnadu V West Bengal W UP West X Karnataka Y Madhya Pradesh Z Maharashtra

Table 3 Preference Code

Preference Code Preferences 0 No Preference 1 Banking/Insurance/Credit Card/Financial Products 2 Real Estate 3 Education 4 Health 5 Consumer Goods/Automobiles 6 Communcation/Broadcasting/Entertainment/IT 7 Tourism/Leisure

Phone nos started with '0140' or '+91140' is allotted to telemarketers by TRAI.